Brand strategist.
Between Paris and Vietnam.
I'm Sophie Charneux, founder of SŌZŌ&CO. After several years in large international groups and communication agencies, I created the agency in 2017 with the conviction that strategy and creativity are inseparable.
Now based in Vietnam, I lead brand projects for French companies establishing themselves in Southeast Asia, and for Vietnamese brands seeking to reach French-speaking and European markets.
My positioning was born from a reality: there is no agency that truly masters both worlds. French visual codes, European editorial standards, sensitivity to Asian markets — that's what I bring.
The right expert,
for every project.
SŌZŌ&CO is not a fixed-staff agency. It's a network model: I lead strategy and creative direction, and call on specialist partners based on each project's needs.
This approach guarantees two things: the agility of a lean structure, and the expertise level of a dedicated specialist — not a generalist who does a bit of everything.
"I work with the best for each discipline.
You have one point of contact: me."
Strategic expertise
Trained in international corporate (Logitech) and agency environments — I think strategy before execution.
Expert creative network
No generalist resources: I bring the right specialist for each project — designer, developer, motion designer.
Dual anchor
Paris and Vietnam. I understand French brand codes and Southeast Asian markets — a rare combination.
Agility and proximity
Human-scale structure, direct point of contact, available, without hierarchical layers.